Reach audiences on independent websites you could not buy directly. Campaigns today run across Nigerian publishers, on a network built to extend into new markets.
Monetise the traffic you already have. Independent publishers across Nigeria earn from display, video and native units on sites they own.
NG Adverts connects each campaign to independent publisher websites — news, blogs, forums and niche communities — and measures delivery as people read, watch and engage.
Advertiser
Creates the campaign, sets the objective, creative and budget in the application.
NG Adverts
Applies targeting, reviews the creative and connects the campaign to eligible independent publisher sites.
Publisher network
Approved independent websites across categories host the campaign in their ad units.
Audiences
People reached on the sites they already read. Impressions, clicks and conversions are recorded.
Illustrative topology. The publisher mix for any campaign depends on its targeting and on sites approved at that time.
Advertisers and publishers work in the same application but see only what belongs to them. The previews below show the actual structure of each workspace; every figure in them is sample data, not platform performance.
| Campaign | Status | Spend | Impressions | CTR |
|---|---|---|---|---|
| Spring awareness | Active | ₦ 1,250,000 | 412,908 | 0.62% |
| Retail push — Q4 | Pending review | ₦ 480,000 | — | — |
| Weekend promo | Paused | ₦ 96,400 | 88,120 | 0.41% |
What it shows: campaign status, spend pacing, delivery and click-through in one list, filterable by campaign. Figures are sample values.
Explore advertiser features| Website | Status | Unit | Impressions | Revenue |
|---|---|---|---|---|
| news.example.ng | Approved | 728×90 | 1,204,830 | ₦ 386,120 |
| dailyblog.example | Approved | 300×250 | 640,215 | ₦ 214,880 |
| community.example | In review | 336×280 | — | — |
What it shows: approved sites, active ad units, impressions and revenue broken down by unit. Figures are sample values.
Explore publisher featuresDiscover → Understand → Register → Create campaign → Launch. Everything is self-service inside the application — no account manager required to get started.
Registration is one shared form for both roles. Choose “Advertiser” — or “Advertiser & Publisher” — in the account options.
| Objective | Traffic |
|---|---|
| Model | CPC |
| Targeting | Nigeria · mobile · news |
| Budget | ₦ 1,250,000 |
| Status | Active |
Discover → Understand → Register → Submit website → Get approved → Monetise. Self-service from the first page you read to the first payment you receive.
50/50
It applies to the net advertising revenue NG Adverts collects from advertisers for impressions delivered on your approved ad units. You receive 50% of that amount. The other 50% funds ad serving, advertiser demand, sales, payment processing and platform operations.
Illustration only: if your ad units delivered ₦100,000 of net advertising revenue in a month, your share would be ₦50,000. Payout thresholds, schedule and any applicable fees are set out in the programme guidelines.
Registration is one shared form for both roles. Choose “Publisher” — or “Advertiser & Publisher” — in the account options.
| Approved sites | 2 |
|---|---|
| Active ad units | 5 |
| Gross revenue | ₦ 1,202,000 |
| Your share (50%) | ₦ 601,000 |
Country, selected Nigerian state, device and content category settings are set by the advertiser in the campaign builder. Delivery depends on matching approved publisher inventory.
Impressions, clicks, spend and conversions are reported in the application. Publishers see the same delivery data for their own units.
Publishers keep 50% of the revenue their placements generate. The arrangement is stated in the programme guidelines, not negotiated quietly.
The open web runs on independent publishers — journalists, creators, niche communities and local voices. NG Adverts connects them with advertisers who value their audiences, so good content can keep being funded by the attention it earns. Live today with publishers across Nigeria, and built to extend the same model into new markets.
The knowledge base covers campaign setup, formats, publisher review and payouts — written for the people doing the work.
How objective, creative and targeting fit together before you set a budget.
Read the guide →What reviewers look for in layout, traffic quality and placement.
Read the guide →Where revenue comes from, what the platform keeps, and where the split and payout terms are set out.
Read the guide →Whether you are buying attention or selling it, the account, the tooling and the reporting live in the same place.
