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Promoting your business effectively can be expensive but you can get started from where you are and use what you already have at your disposal.

So in this post, I will show you different ways you can promote what you do that won't cost you money.

So the first on my list is...

 

1. Whatsapp Broadcast Lists

If you are not active on Whatsapp, now is a good time to start being active. Do you know that apart from Facebook, people spend more time on Whatsapp? Not tapping into this huge market is like leaving money on the table.

...so back to business.

Whatsapp Broadcast list feature allows you to add your Whatsapp contacts to a list and send them marketing messages all at once in just one click.

Please note that I didn't say Whatsapp group; use Whatsapp Broadcast list instead. Using Whatsapp Broadcast list instead of groups makes your messaging personal and free of distraction as opposed to when you add people into a group and post your messages there.

 

2. Your Facebook Profile

With a friend request limit of 5000 people and an unlimited number of people who can follow you, you should be maximizing your facebook account to position yourself as a professional in your industry...this also goes for other social media platforms.

Also counting on the new algorithm facebook just rolled out giving preference for person to person interaction, it means more people will see your posts on your timeline than when you post it from your brand's page which of course will require advertising for you to have more people see it.

So even if you have a brand, it is good for you as people feel more comfortable buying from brands with a human face.

 

3. Advertise Your Service On Classified Ads Sites

Classified ad sites allow you to post your adverts in the right category of the site; making easy for site visitors to see your ads.

Examples  of free classified ad sites are www.freeadszone.com, www.jiji.ng, www.craiglist.com and lots more.

 

4. Post In Online Forums

Online Forums are another great place to talk about what you do. For forums that support signatures, you should carefully craft your writeup that will consistently show on every post you make in the forum.

The key here is to contribute positively to the community; that way, you will stand out as someone worth listening to.

 

5. Partner With Complementary Services

Just like Ebuka shared in his post - Partnerships - Marketing Lessons From Street Hawkers And Chefs, collaborating with services that are complementary (not competitive) is a great way to promote your business for free.

 

So there you have it. Do you know of any other way one can advertise his/her business for free? Be kind to share it in the comment section below and I might just as well update this list with your contribution.

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Alright here is the deal….

In this post, I will show YOU the FOUR pillars of profit doubling.

Which means, that if you work on these FOUR THINGS in your business you are going to dramatically, double how much you make from that business.

You see, the difference between you and some other guy who is completely badass at making more sales than you from their business, and also doubling their profit is because they know THESE FOUR PILLARS, and have mastered the art of using it to their advantage.

Guess what buddy. I’m going to show you what those pillars are, and then I will show you how to touch them, just small small touches, and ultimately your business will start bringing in more sales than you are used to from next month.

Okay?

So, when ANYONE says. I want more sales in my business. All they usually focus on is ONE THING. And that is, that they don’t have customers.

BUT. The reason you don’t make money is not JUST because you don’t attract customers. There are other things involved.


1. The Number of Interested customers you attract
2. The number of those INTERESTED customers that actually CONVERTS to buyers
3. The number of things they buy when they buy.
4. The number of times they repeat a purchase.
5. Your profit margin.


BE CAREFUL….

These things I am about to show you are INCREDIBLY powerful. These are the things I can COMFORTABLY charge someone 50k just to teach them. They are that important.

So, look at those FIVE points up there.

Those are the STEPS of profit doubling, and you need to work your way down. I’m going to make you see how important they are, then in my next write up I will show you STEP BY STEP, how to work on them.

STEP one, you need to ATTRACT MORE interested customers. Note, I did not say customers or buyers. I said INTERESTED customers. Which means they did not REALLY come to buy.

Okay?

They are just interested in what you have to sell. Maybe they are passing and they see the way your goods are displayed and they look at it, or they hear a song blasting from your shop and they just look. To double your profit, you need to start by getting MORE people to just LOOK at your showcase. Not want to buy – just look. That is the first. (Don’t worry, I will show you how to do this later, Your General has you covered).

 

RELATED: What Is Mindshare And How Does It Affect Your Business?

 

This first stage is called the LEAD GENERATION stage. Interested customers are called Leads.

 

Two; When you get people to LOOK YOUR WAY. The next thing is to make them pull out their wallet and buy. It could be as simple as, buy before 4pm today and get two free meat. This stage is called the CONVERSION Stage. If people are looking your way, if people are entering your shop and not buying then the problem is FROM THIS STAGE.

It’s not your village people. Nobody put juju for you. The problem is you are NOT doing conversions well, you are not chuking them the buy injection enough. I will show you how to do this too. Chill

 

When you start converting leads (interested customers), the NEXT thing to work on is to Increase number of sales per purchase. That is, if one unku enters you should get that unku to buy MORE THAN ONE product. Here is why, if he buys a product with a profit of 1 naira. Your profit is just one naira. But if he buys another one of 1 naira profit, your profit increases to 2 naira.

Got it?

Very simple stuff but most people overlook it. Someone comes in and order for just rice and you just package it and sell, you don’t ask – ‘’can I add meat?, what of soft drink?’’

Moving on.


When you are getting interested customers, you are converting them, and more people are buying more per purchase – but the profit is not enough for you; then the next step should kick in.

Get people to come back. If you make a profit of 2 naira, and they come back again the next day – that is another profit of 2 naira. Again, I will show you how to get them to come back.
If you do all those 4, still not enough. Then increase your profit margin. That is, if it is giving you 2 naira profit then increase it to 4 naira. You can do this by increasing your price Or repeat all the four strategies above.

Now, I will repeat this. To double profit, here are the key areas to focus on.
1. The Number of Interested customers you attract
2. The number of those INTERESTED customers that actually CONVERTS to buyers
3. The number of things that buy when they buy.
4. The number of times they repeat a purchase.
5. Your profit margin.

I will break down how to do each of them in a new series. I will run this series simultaneously with the digital product one, so that people who don’t want to build a digital product business or have a business already won’t be left out.

Don’t miss this series if you have a business. Maybe it might work for you or maybe it might not, but I have applied them in both my business and most of my client's business and it did great for them.

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Some things go better together.

Bread and akara is a classic example.

Beans and Plantain another great example.

Banana and Groundnut is definitely another good example of a great partnership.

Show me a woman selling banana and I will point out another who’s nearby selling groundnuts.

 

What does this have to do with your brand in 2018?

Find out what goes naturally with your products or services and try to include them in your marketing mix.

 

A local art dealer should partner with a furniture house.

A fumigation company should partner with a popular garden/park.

Event centres should partner with event planners.

Hotels should partner with airport taxis, travel agencies and corporate training organizations.

A modeling agency should partner with boutiques and photographers.

Suya and beer goes well together. It will be foolish to think otherwise.

Boutiques and makeup should partner with Instagram Slay Queens as well as photography studios.

Keto diets and smoothie makers should partner with gym instructors. As their clients have similar objectives but products have different functions.

Wedding photographers could partner with church pastors and marriage counsellors.

Bakers should have at least 3,000 friends on Facebook and be reminded of their birthdays 1 week in advance and market their products ahead of everyone else.

You should partner with me as your business coach in 2018.

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A mistress is better off than a prostitute. She gets to have surprise gifts, cash on request, paid rent and few extras thrown in. Anything but a diamond ring.

From a financial standpoint, a wife is better off than a mistress. She has a ring, cash, gifts, wedding anniversaries, thanksgiving service, birthday parties, clothes and asoebis, the house, kids, a car, monthly upkeep, inclusion in the will, loyalty and the security of always being the Mrs. and maybe one day First Lady…. who knows?

A prostitute on the other hand only has what she bargained for. Nothing more… except perhaps an unwanted pregnancy or an STD.


Good businesses operate on building long-term relationships that become more like an ongoing affair or better yet a lasting marriage. Anything but a one-night stand.

A business doesn’t thrive or last long if it only seeks an opportunity to have a one-off transaction with its customers. Great businesses seek to evolve beyond just having transaction and seek to have a lasting interaction with every customer.

Bad businesses operate from a prostitute’s mentality and always have to be by the road-side looking for the next customer. With the constant risks of attracting the wrong type.

So sit down, put on your thinking cap and figure out a way to ensure that you remain top-of-mind for your customers.

Here are some simple examples, a secondary school or university will do well to have an alumni to ensure that they keep in constant touch with their graduates and keep attracting their friends, the future kids and family members like a magnet.

A web development firm will do better if it offers a monthly maintenance service to update their client’s website and also a yearly hosting service renewal.

A bank will be a lot better off, if it figures out a way to seduce it’s customers to open a “family account” for a customer’s spouse and their kids also. It should also offer additional services like house insurance, car insurance, mortgages, financial management services etc. That way there’s something for everyone.

A real estate developer shouldn’t just sell houses, but instead sell a lifestyle by offering facility management services for every house and estate sold.

A business consultant would be better off having a blog like www.askebuka.com to ensure that past clients and customers have a way to stay in constant touch. A coach will be better off financially if he figures out how to work out a retainership with customers over the course of several months than having a weekend crash-program.

A software company like Microsoft makes its billions by offering annual updates and new application licenses.

A pastor who wants a national or global church, will thrive by setting up a system where it’s members have regular cell group meetings, fellowships, Bible study programs and weekly prayer groups that deepens the bonds of its members.

To increase your profitability and ensure that it is a lot harder for your customers to get seduced away by the competition, figure out a way to ensure that your services aren’t just one-off transactions, but on-going affairs and interactions. That way your customers stay married to your brand.

Good luck!

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If you are just getting started in Online Advertising, knowing the best type of advertising can be challenging at first. What this post will do for you is to break down the different types of advertising and their use cases so you can make better informed choices.
 
...so here we go.

PPC - Pay Per Click

This type of advertising allows you display your ads on all the sites on our network, based on your targeting preference (keyword, location and device type); while your account is only charged when a prospect visits your website from your ad, based on interest. The beauty about this type of advertising is that you enjoy 2 services at the cost of one, such that:
 
1. You consistently have your ads displayed - buying mindshare at no cost
2. You only pay for clicks which are gotten from people interested in what you are offering.
So in other words, you don't pay to have your ads displayed - which is free advertising in a sense; you only pay when someone interested in your offer clicks on your ads. So no clicks on your ads, no charge to your account and yet you still get to display your ads for free.
 
Below are five traits of businesses that usually see great results and strong ROI from paid search marketing. If any of these apply to your company and you’re not yet engaging in PPC Advertising, this marketing channel is worth exploring.
 

High Customer Lifetime Value

 
Some industries can afford to spend quite a bit acquiring new leads and customers because the lifetime value of a new client is so high. For example:

  • Multi Level Marketers and other industries like banks etc: When a marketer acquires a new client, they can potentially be worth thousands or even tens of thousands of naira over the course of many years, especially if they go on to refer more clients.
  • Specialized Medical Services: Professional medical services or even herbical medical services with proven results that are rare to come by are perfect for PPC Advertising as the prospects who take on these offers go on to testify about the potency of the service.
  • Colleges & online degree programs – Universities spend a lot on PPC because a new student is worth a lot over the course of his/her education. The same applies for other types of training programs.
  • Cable and Internet service providers, utilities – People tend to stick with one provider of phone, cable, or Internet service and pay that monthly bill for a long time. Any recurring service (subscription-based software, for example) could fit the same model.

High Margins

Sometimes it’s not about “lifetime value” so much as the high margins on a single purchase. Think relatively big ticket items like:
 
  • Lawsuits – A lawyer can make a lot of money off a single case, which is why keywords like “personal injury lawyer” are so expensive – even if that client only needs your services for the one lawsuit, the margins can be very high.
  • Construction Companies – The service offered here can be very expensive, so catching someone who needs this kind of work done can be a big win.
  • Computer equipment – Servers, copiers, etc.
  • Home Appliances – These days people usually do comparison-shopping online before buying something like a washer and dryer. Same goes for purchases like mattresses and large furniture.
  • Cars – We've seen used car franchises have a lot of success with geo-targeted PPC.
 

Hard-to-Find Products

If your e-commerce business carries products that aren’t easy to find just by walking into a Mall like Shoprite or Game, you’re probably a good candidate for PPC advertising. People often use search engines to find weird items that aren’t carried in many brick and mortar stores, such as unusual hobby supplies or rare records. 

 

Diverse Array of Products


Retailers like Amazon (which spent over $55 million on AdWords in 2011) and eBay ($42.8 million) that carry a wide array of products have found a lot of success with PPC. Often, retailers like this advertise on tens of thousands of keywords, paying a small amount per click by bidding on long-tail keywords or using dynamic keyword insertion. Long-tail keywords have lower competition and, accordingly, lower costs per click, so advertisers can turn a profit even on lower-cost items.
 
 

CPA - Cost Per Click

With this type of advertising, your account is only billed when the action you desire is taken by your customer.
This action can be when someone registers on your website or when a customer purchases a product from your site etc.

 

CPM - Cost Per Impression

With CPM, your account is billed anytime your ads are displayed 1000times irrespective of how many clicks it gets.
This type of advertising is perfect for those who don't have a website and want to promote an upcoming event or their business, where they display their contact details.
 

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